Word-of-mouth started to show effects, a small momentum within this small, very focused target group was happening. etc.) we thought getting them implemented to the game would be a question of time. Although several Features were missing (Trading Function!, Ranking, etc. We made a focus-group test with hardcore TCG players from whole Germany that came to our Berlin-office for the test.
We knew there was a market and we knew it could be possible to be successful.
Some were done via subscription models, other lacked good translation quality, several ones were super-overprized. There are several examples of online TCGs, published by Asian Game Companies. This was changed in late 2012, as far as i remember). From our perspective this was a practice of subsidizing our brothers and sisters with a significant share of EU players (the European branch of gamescampus was only responsible for the german version of the game initially. Obviously, nobody at the EU office was too happy about this. The English version of Carte was exclusively given to the US branch of our Korean mothership. An interesting background, if you look at the communication between the development company and the EU publisher later. In the EU, Carte was managed by an outstanding Producer initially, who had a history in trading card games (he was a “magic the gathering” referee years earlier) and definitely knew how this could become a successful title in this TCG subculture. We thought this could be a nice niche title, strong in its focused target group and potentially a long-term success, if we would provide enough new content, meet the customers needs and do our job in terms of community management. But what we saw was a good idea for an online trading card game: Free2play, a good story, very nice artworks. The product that was shown to us once the decision was made to publish the title in Europe was obviously in Korean. I apologize for my lack of native English in this text in advance. The shutdown of the game is a showcase for the mistakes a publisher can make, once he publishes a title globally. While this is an expected move, the news made me sad as we invested a lot of work and efforts during the launch of the title (Disclaimer: I was in charge of Marketing and BD for their EU office From April 2011 and Feb 2013). GamesCampus today announced the Shutdown of its Online Trading Card Game Carte.
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